Is Honesty in Toronto roofing contractors the best policy?
The moment finally happens, you need a new roof.
Now the fun begins. Where do you start? With 100′s of roofing contractors in Toronto how can you choose the right contractor at the right price – and still be sure the roofing contractor will do the best job possible?
Is it better to employ a small, family run business or go with one of the big boys that do millions worth of business each year? In other words, go large or go small, or somewhere in the middle?
Well, we all know the basics when hiring any home improvement company: Get at least 3 estimates, check their most recent references, compare prices, yada ,yada, yada . . . yet even the most basic steps to shrewdly hire a Toronto roofing contractor can often still be hit and miss. And it is really easy to get burned.
How do you truly know the best Toronto roofing contractor to hire for your specific home improvement situation? Here’s a secret 99% of home owners don’t know: Every Toronto roofing contractor has their own approach to contacting you, and meeting you face to face, and selling you their services. These three components are loaded with tell-tale signs that you need to better understand and act on to drastically improve your odds of winning the roofing contractor game here in Toronto.
#1 Initial Contact
You only have one chance to make a good impression. You’ve heard this phrase often enough. So now ask yourself: You made contact with a Toronto roofing contractor either by email or phone. Here’s a very important question: What did your gut reaction tell you? Was it a good feeling or did you feel treated like a number with a dollar sign printed on your forehead?
Was the person that first contacted you sincere and caring? Or did you experience an impatient tone in their voice? Were all your questions answered happily or did you feel like you were taking up way too much of their time? The truth is, the first impression you receive usually dictates how you will be treated throughout the entire roofing process.
#2 Meeting You in Person
What was your first impression when you spoke with a Toronto roofing contractor representative? Did a grubby, dirty (and perhaps smelly) guy with bad teeth and an “I don’t give a shit” attitude knock on your door? Was it a fast-talking, overly polite person with a false smile caring only about his fat commission cheque? Was it the owner of a smaller, family run business that showed patience and respect? Because the Toronto roofing business is chock full of very colourful characters – and many not so colourful people. Again, your gut feeling is your best indicator.
#3 Selling You Their Services
Without sales, no business can survive. In the Toronto roofing business, sales is usually a strange experience for the home owner. Why? Because most roofers know nothing about sales. They outsource it to a “professional” sales person. Unfortunately, the sales person knows too much about “how to sell” but knows very little about roofing and how to provide you with the proper new roof system your home truly needs. And of course, the more they sell you, the bigger their commission.
Word of Mouth is the Best Indicator of Excellent Toronto Roofing Service
Have you heard the phrase, ‘Good news travels 10 miles an hour, but bad news travels 1000 miles an hour”? For the most part, this is true. Word of mouth is a powerful force in any business.
Is all word of mouth positive for all businesses? Not likely. Even the most professional Toronto roofing contractors make the occasional mistake. No one is 100% guilt free. Brookside Roofing has had the occasional bad review over 25 years. Should I have mentioned that? Well, most roofing companies in Toronto would never openly admit that. But a huge part of Brookside’s roofing success comes from honesty and unbiased, educated information and experience.
In the final analysis, we all live in a very complicated world of money and business.
Brookside Roofing would like to offer you honesty, sanity, one very important bottom line: We care about quality work and it must be made clear that no Toronto roofing contractor could successfully keep providing services since 1985 if the service, the word of mouth, and the quality of work wasn’t 99% top-notch and honest.
Thank you for taking your valuable time to read this blog post. Brookside will continue to give you the best possible residential roofing service available in Toronto and the GTA.
William Woolsey
Brookside Roofing
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